playful
Da hora
Literal meaning: "Of the hour"
Awesome / Cool (Brazil)
dah OH-rah
What does it mean?
"Da hora" is Brazilian slang for awesome or really cool — "esse show foi da hora" (that show was awesome). Distinctly Brazilian, with no literal connection between the words and the meaning.
How to use it
Casual, upbeat, used constantly among younger Brazilians. Fine in relaxed conversation, not in professional writing.
Example sentences
That party was awesome.
Essa festa foi da hora.
This place is so cool.
Esse lugar é da hora.
Related phrases
More brazil-slang phrases
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